With these types of companies—meaning companies who deal extensively in creative product—much of a company’s value is based upon the intellectual property in hand, so they need to do everything they can to secure and protect those assets,” says Michael Lovitz, a Beverly Hills intellectual property attorney specializing in the comic book, gaming, and graphic-novel industries. “However, the concept of a creator retaining certain moral rights to their work is a very European perspective. That’s why they have a droit moral (moral rights) segment of the copyright law that grants the creator certain moral rights to their work with respect to artistic integrity and reputation, to not have things done to or with their work that they don’t want done. In Europe, even if you transfer all of your IP rights, you cannot transfer your moral rights. That is not something that is well-known or widely recognized in the U.S., and in fact was excluded from the revised U.S. Copyright Law, and thus does not have quite the same weight in the U.S. that it seems to have with European creators.
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